By signing up you agree to our privacy policy. You can opt out anytime. LinkedIn Usage and Revenue Statistics Mansoor Iqbal Updated: November 11, Tweet 1. Share Looking for LinkedIn data? Traffic from the platform generates the highest visitor-to-lead conversion rate at 2.
Image credit: Hubspot. However, due to its trustworthiness rating and high lead conversion rates, LinkedIn comfortably follows closely by, ahead of other platforms like Twitter and YouTube. There are over 57 million companies listed on LinkedIn, with more than 15 million open job listings LinkedIn, According to LinkedIn , over 40 million people use the platform to search for jobs every week, and in every minute, three people get hired on LinkedIn.
A study found that million received interview letters for a job they applied for via LinkedIn. Over 35 million people were hired by someone they connected with on the platform. At the dawn of the Coronavirus pandemic, LinkedIn saw a 6x increase in the number of remote job postings in the U. According to the platform, 4 out of 5 LinkedIn members drive business decisions in some form. In terms of absolute numbers, there are 61 million senior-level influencers and 65 million decision-makers on LinkedIn.
This makes LinkedIn the best place you can go to if you need a direct connection with key decision-makers of your target market. You can help them discover your brand or product through a well-planned content marketing strategy. Note: Please link back to omnicoreagency. Check out these free stock photo sites. Video is the most re-shared form of content on LinkedIn. If you want other LinkedIn members to help spread your message for you, video is the way to go. From job experience to education to firm industry and size to interests, there are plenty of ways to make sure your ad matches the right audience.
As we said earlier, LinkedIn is not just about recruiting anymore. Ads can boost purchase intent, leading to more sales down the road.
These are not influencers in the sense of influencer marketing. Instead, they are top decision makers or decision impactors within organizations.
Product Pages are a new LinkedIn feature for Use them to highlight specific products with ratings and reviews, generate leads, and incorporate custom call-to-action buttons. This is not surprising, given that LinkedIn offers a context in which people expect and seek out business-related content. Source: Content Marketing Institute. But remember from the LinkedIn stats above that LinkedIn reaches some of the top decision makers out there, so those who do use it for purchase research represent a very valuable audience.
We already saw that LinkedIn video posts get more engagement than regular posts. But Live video takes things up a further notch, with impressively high engagement levels, especially for comments. That high comment rate shows people are engaged during the live video stream and waiting to interact with the participants. You need to regularly share updates if you want to maintain a high engagement rate on LinkedIn. The good news is you only need to post once a week to achieve that higher engagement level.
They also get 7x more impressions per follower and 11x more clicks per follower. Like the LinkedIn company page statistic above, this shows the value of keeping your LinkedIn page up-to-date and active. Note that this specifically excludes companies using LinkedIn only for recruiting purposes. This represents marketing efforts on LinkedIn. Easily manage your LinkedIn Page alongside your other social channels using Hootsuite. From a single platform you can schedule and share content—including video—engage your network, and boost top-performing content.
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